Having been tipped off about Napoli’s Pizza and Café shortly before its opening, and then keeping an eye on the torrent of Facebook advertising and the sudden proliferation of young ladies handing out fliers on the streets of Jiyugoaka, I could hardly wait to give this low cost fast food pizzeria a try.
Located on Jiyu Dori, opposite Monsoon Café, Napoli’s delivers a refreshingly simple, and astonishingly cheap alternative to the more costly (although admittedly more refined) Neapolitan joints springing up across Tokyo. Pizzas range from ¥350 (margherita) to ¥650 (fantasista), with middle-size paper mugs of Carlsberg lager coming in at ¥500.
The large backlit photographs of menu items above the service counter and bright red plastic trays are undoubtedly in the McDonalds vein, as are the S, M or L fries. The interior is more charming than most fast food joints, with the open kitchen and pizza oven at least giving a nod in the direction of more authentic pizzeria.
A fast food restaurant it may be, but the quality of the food and shop interior (non-smoking) are a cut above those offered under the golden arches.
Each of the pizzas I’ve tried to date have been delicious, the quattro formaggi in particular, given the low cost. The fantasista was good, too, but perhaps a little crowded in terms of toppings. Using the margherita as a benchmark, it was fine, not the best, but tasty and topped with plenty of fresh basil.
The pizza base itself lets the side down somewhat, lacking the salty-doughy flavour and chewy moreishness of better establishments’ fare. On the upside, each was of a good size – one was more than enough for lunch.
Aside from fries, the side menu covers salads and antipasti, with a small range of desserts available, too. A two hour all-you-can eat plan is available for ¥2,000, which can be upgraded to include all-you-can-drink soft drinks, beer, wine and cocktails for an additional ¥800 – a tempting offer.
There’s another branch in Shibuya, with another due to open in Shimo-Kitazawa on September 15th.